The ASA has today published its adjudication on complaints received about Wanadoos' advertising campaign claiming "Up to 8Meg".
Complaints were made by member of the public and Wanadoo competitors who on the grounds that "Up to 8Meg" was not available to most people and the advertisement was therefore misleading.
There were five complaints in total. Three came from BT, Tiscali and WCS advertising agency (on behalf of Bulldog Broadband). The remaining two complaints came from members of the public.
Four out of the five complaints were upheld by the ASA. It stated that the TV advertisements breached TV Advertising Standards Code rules 5.1 (Misleading advertising), 5.2.1 (Evidence) and 5.2.3 (Qualifications). It ruled that the advertisements must not be shown again in their present form(s). The press ads breached CAP Code clauses 3.1 (Substantiation), and 7.1 (Truthfulness).