Pushing Broadband deeper into residential and small business market presents significant challenge.
(PRWEB) February 5, 2004
Research and Markets announces the addition of this exciting new report entitled “Driving Broadband 2003-2004:Strategies for Success in the Home and Small-Business Markets” to its offerings.
While take-up rate of Broadband has surpassed almost any other technology introduction of the past century, it has failed to reach a critical mass among home users. With the early adopter market saturated and the “fast-followers” reaching that point, providers and the vendors that sell to them need to map new strategies for reaching other potential broadband users.
Based on a survey of a wide range of players in the global broadband industryÂproviders, vendors, and analystsÂDriving Broadband 2003-2004 presents informed answers for the near-term problem of how to push broadband deeper into the residential and small-business markets during the next two years, creating a true mass market for high-speed Internet access and opening new service possibilities and revenue opportunities.
For a complete index of this report click on http://www.researchandmarkets.com/reports/44919
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