Hanaro Appoints BNS to Implement Broadband TV Service
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(PRWEB) January 13, 2005
Hanaro, Korea’s second-biggest fixed-line and broadband operator, has appointed Hong Kong based solutions provider Broadband Network Systems Ltd (BNS) to implement a complete Broadband TV service solution.
BNS won the contract on the strength of their tailor made project plan which included all aspects of Broadband TV service delivery, from a detailed market analysis, business model recommendation and network design to a complete content and programming strategy.
Hanaro, who has 3.8 million subscribers (including 2.77 million broadband subscribers), or 24% market share, is a pioneer in broadband service development, having launched the worldÂs first commercial ADSL service in 1999. Broadband TV is the first of a number of value added services in the multimedia and digital convergence area the company is planning to roll out in the near future.
ÂWe were very impressed with BNSÂs unique set of service offerings and capabilities in the Broadband TV domain, Mr Dongshik Byun, Senior VP, New Business Unit at Hanaro said. ÂBNS delivered a complete market-ready service recommendation that fully met HanaroÂs requirements for an integrated BBTV solution, including a clear strategy, technical solutions, content and implementation plans, he said.
Korea, with a population of 48 million has the highest broadband penetration worldwide with over 11 million broadband subscribers. Of the nearly 16 million Korean households, 78 percent have a broadband connection, more than four times the home broadband penetration rate of North America.
ÂThe broadband market particularly in places like Korea is getting increasingly competitive, Mr Jeffrey Soong, CEO of BNS said. ÂOperators really need to look at how to create value for their customers, not only to arrest market share erosion but also to create lasting growth.
ÂBroadband TV offers a unique opportunity for operators like Hanaro who want to differentiate themselves in a highly competitive environment and we are delighted to have been chosen to partner with Hanaro in this project, Mr Soong said.
In preparation for the project roll out, Hanaro has completed the lab testing of required equipment and is working towards a small-scale launch in the second half of 2005.
About Hanaro Telecom
Hanaro Telecom Inc. is the second largest broadband internet access provider and local telephony provider in Korea. As of December, 2004, Hanaro served nearly 3 million internet access customers and more than 1 million local telephony subscribers through its state-of-the art network. The company forms a vital part of the Korean telecommunications and information industry and infrastructure. For additional information, please visit Hanaro TelecomÂs Investor Relations website: http://ir.hanaro.com/eng
About BNS
Broadband Network Systems Ltd is a Strategic Consultancy, Technology Integrator and Content Aggregator, providing advanced Broadband TV solutions to the service provider community. Headquartered in Hong Kong, with regional offices and representatives in Beijing, Seoul, Taipei and Tokyo, BNS serves a diverse set of Broadband Service Providers interested in maximizing their potential within the Broadband TV space. BNS has extensive hands-on experience in all facets of design, implementation, management and service operation of broadband networks and broadband video. www.bnsltd.com
Media Contacts:
Anke Gill
Marketing Communications Manager
BNS Ltd
+852 90318036
agill@bnsltd.com
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