Why is Unlimited Broadband advertised as unlimited when it has limits?

Question by Smiling JW™: Why is Unlimited Broadband advertised as unlimited when it has limits?
Only 2 out of 9 broadband ISP’s advertise their limits. Leaving many people not knowing what the limits are and risking disconnection.

Surely the trade description law should enforce the description of unlimited which actually means just that.
the “fair use policy” means the service has limitations.

Best answer:

Answer by Random Time
I agree, it’s idiotic, but it’s not a limit, it’s a “fair use policy” in the small print, that’s how they get away with it.

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